Graphic imagery based on crystal form and molecular structure
The images below are the initial choices made from a wider selection, that might work well as the featured image, that runs across the top of each webpage.
The images are not too simplistic but also, not specific in terms of crystal or molecular structure.
Some of the images will crop more readily than others and render more effectively in the featured image across the top of each webpage. The rendering efficacy must work for all of laptop, smartphone and tablet views.
Graphic imagery for Pipeline landing and NXP002 webpages
The graphic images below may be effective on the XXX002 page to represent/illustrate or highlight the IPF indication. The second image, Lungs 2, or part of Lungs 4 might be the most effective for the featured image.
Cityscape for IR section
This cityscape below was our choice but upon reflection, these clouds may have a negative impact. Two other suggestions are: Classic City image below featuring the London Stock Exchange or a completely abstract approach, the crystals in Mood Board 4 further below which appear to look like skyscrapers.
I2-piece signpost on IR landing webpage
The images or photographs used in each of the signposting squares below have been developed from stock photos. Each square will link to a new page in the new Investor Relations section of the website update. Each page will also feature in the dropdown navigation.
The design is deliberately knocked-back and faint so we don’t need too much or any design development and it doesn’t compete with the Corporate brand.
If we want to highlight a particular page, we can develop a square further. For example in the Redx IR landing page the corporate presentation contains a stronger image.
Signposting would also work well on the Company landing page and the News and Events landing page, see below.
Signposting for Company landing page
Signposting for News and Events landing page
For signposting, would could use hexagons or icons instead, as shown below.
Features to add energy and focus to a webpage
IR Overview and Company pages
The graphic design below was taken from the investor presentation. It features on the draft Overview page in the new IR section and it might work well on the Company landing page, depending on signposting.
Our model and Partnering landing page
This graphic imagery below is planned for the Our model webpage to replace the Value added to Nuformix feature. It could also feature on the Partnering landing page.